The Seminole Compact campaign was run to inform Floridians about the benefits of the tax benefits provided by the Seminole Casinos statewide. The campaign involved website development, video advertising, and a social media engagement campaign.
Youtube: Multiple video ads were created and run on YouTube. Results among various audiences were monitored and adjusted to maximize budget efficacy and increase views. At the end of the month-long campaign, four video ads had been rotated and optimized to yield over 2.5 million impressions. 100% of the video was viewed over 19% of the time.
Facebook & Instagram: Video ads were also run on Facebook and instagram. The ads earned over 5.3 million impressions (reaching over 4 million unique users), and the ads were viewed to completion over 500,000 times. In addition, the ads were optimized for engagement, and earned thousands of interactions. An audience-building campaign on Facebook earned over 4,000 likes and increased engagement, and a clicks-to-website campaign brought nearly 400,000 users to the Seminole Compact website to find more information.
Twitter: A small-scale, highly-targeted Twitter campaign targeted opinion leaders in the state. Twitter ads were designed to drive users to the website. Over a thousand users visited the site and the ads earned more than a hundred engagements.